However, her success cannot be denied as she has sold over 1,000,000 bottles of wine since starting in 2013. Her target marketing (demographics, geography, price point, label design) and much more has put Chrishon on the map and makes her a force to be taken seriously. Her Lampley Reserve line of wines is just launching and she is doing a refresh on her Love Cork Screw labels in Q3 2022. She is not finished by any means and discussed briefly a plan to import wines from South Africa. She described her wines as being in a mood and one of her tag lines sums up appropriately “enjoy it, drink it, don’t think it”. Her road less traveled is wide open with her focus, creativity, attitude and bringing new wine lovers into the fold.
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